As part of my experiment with twitter and blogging, the publisher (SAGE) of the journal (Media, Culture & Society), in which my latest academic article has been published, encourages authors to reach out to others via twitter and blogging among other (social) media networks and applications (it’s a nice idea to think that perhaps more than six people will read my article…).
The article, “‘Eternal Ephemera’ or the durability of disposable literature: The power and persistence of print in an electronic world”, is part of my thinking through the unacknowledged ubiquitousness of ‘diplit’: leaflets, fly-posters, pamphlets, etc. I don’t focus on books, periodicals and newspapers but I do make the argument that new media technologies actually extend and enable the use of these forms of print media, as they do in turn extend the reach of digital media (which do rely on print!).
It continues to be an interesting experience for me to engage in using twitter and blogs in contrast to my usual focus and experience in print and broadcast media.
Below is the abstract.
‘Popular and academic discussions of the future of print focus on the electronic formats of books and newspapers but ignore some of the most ubiquitous and historically significant, albeit ephemeral, types of print media.
This article argues for taking the flyer, leaflet and pamphlet seriously. These forms of ‘disposable literature’ are in part facilitated by electronic media and in part able to disseminate messages in ways that electronic media cannot, and thereby provide a bridge between new media and new audiences.
There are two major factors that contribute to the durability or persistence, pervasiveness and power of disposable literature in contemporary society: the unique characteristics of print media; and the impact of electronic media in enhancing their production and distribution.’
N.B.: If you are interested, you can try and check out the full article via the SAGE journal website (http://mcs.sagepub.com/content/current). Unfortunately, I am not able to post the article for you to download (unless you check with your public or university library).